Beer Works
What happens with the neighborhood brewery inspires the creatives who drink there?
The Situation
Our agency was a huge fan of the local brewery down the street so when National Beer Day was on the horizon, we knew we could find a big way to celebrate.
What if the creatives who enjoy Four Hands brews on the regular created a beer inspired by the agency-isms that inspire us to drink. And what if we could convince them to brew it? (spoiler alert: they didn’t)
Brewed to make ideas better.
Beer Works was a collaboration with writers and art director at the agency - a complete free-for-all of naming, designing and crafting.
Our efforts were rewarded with a regional Addy and a celebratory cheers.
King of Beers
As awarded by social media followers and their “likes".”
The Rest of the Pack
The feedback may be clear, but this beer definitely isn't. Cloudy, blunt and to the point, this unfiltered wheat beer doesn't water down the taste. Instead, it tells you like it is with fruit-forward flavor and a slightly bitter aftertaste. Sometimes feedback can be hard to take, but Unfiltered Feedback isn't that kind of brew.
Crafted copy doesn't always come easy and the same goes for this rich bock. Brewed in the fall for enjoyment in the spring, this strong lager is worth the wait. Its undetectable hops and muted aftertaste may haunt the writer who stares down the blank page, but if you're at a loss for words just take a sip.
