2021 American Advertising Awards

Develop the 2021 theme for the American Advertising Awards.

The Situation

 

Every year the St. Louis Ad Club tags a different local ad agency to develop the theme and promotional pieces for the annual advertising awards show. As co-leader of this creative team, we championed ideas that were pandemic-relevant with a sense of humor (because if you’re laughing you’re not crying, right?)

The Idea

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Asterisks Everywhere

STL Production company Retriever even created vignettes throughout the show featuring members of the creative community and their non-advertising related passions.

The Runner Up

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