Freely Pet Food
Launch a new pet food in an already crowded aisle.
The Situation
Pet food in confusing. Walk down the aisle and you’ll see an endless stream of new products and specialized options. Pet parents are drowning in a sea of uncertainty where no matter what they choose, they feel guilty that they didn’t get it right.
Freely set out to free pet parents of guilt by empowering them to nourish their pet with confidence and ease. How? By providing a simple solutions-led approach to finding the right food for a pet’s lifestyle and health needs.
Cut the Confusion
As a pet owner, it’s hard to decipher which “facts” are true when it comes to pet nutrition and which ones matter to their unique pet. Since Freely focused more on the WHY instead of the next hot thing, we can help pet owners cut through the confusion and find the right food for their pet. Bold headlines — and our pet food philosophy — will make pet owners question everything they’re being told by other pet food brands and trust the brand that shoots it straight.
Brand Manifesto
It’s not hard to love your pet. So why is choosing the right food so difficult? Well, that’s easy.
Because the pet food aisle is a confusing place. A tuck-your-tail, run-for-the-under-bed kind of place.
And Freely is here to change that.
Our pet food philosophy is simple.
Literally.
What goes into your pet’s bowl should be simple. Simply good. Simply good for your pet. And simply easy to choose.
Because when it is, it gets your dog’s tail wagging, your feline friend purring and puts your mind at ease.
First you tell us about your pet. Then we’ll give you our expert recommendation in bite-sized, easy-to-understand language so you’ll not only know WHAT you’re feeding but WHY it matters.
Freely frees you of the complications so you and your pet can focus on the things that make you happy.
Like sunbathing in the window. Or chasing a ball.
You know, the simple things.
Freely. Simple Bowl. Happy Soul.
An easy-to-navigate website
nutrition resources, tools, etc
What To Feed Tool
Pet owners can answer a few questions about their pet and Freely makes an expert food recommendation that not only tells them what to feed, but why it’s the right food for their pet.
Freely Food Calculator
Obesity is a huge health concern for pets. But by simply measuring food accurately, pet owners can add years to their best friends’ life. The Freely Food Calculator asks all the right questions to help pet owners get the right answer.
