Build-A-Bear
Create an April Fools’ Day idea that could make a splash on a holiday when BIG brands are doing BIG things.
The Situation
According to eHarmony.com, 50% of the population is single. And 40% of the single population uses dating apps to search for love.
Every day, Build-A-Bear helps people connect with furry friends through an exciting and unique experience that is remembered forever. And since adding a little more heart to life is part of their mission, we were excited to announce their newest venture connecting people.
Introducing Build-A-Bae
Every day, Build-A-Bear helps people connect with furry friends through an exciting and unique experience that is remembered forever. And since adding a little more heart to life is part of our mission, we’re excited to announce our newest venture connecting people to…each other.
We are stuffed with love and our new dating app, Build-a-Bae, will help us share the love with those who are seeking it. Over 85% of singles are currently swiping around to find love,
but we know the key to true, long-lasting love starts in the heart.
Built on our proprietary algrrrrrithm and based on our classic
“build-a” model, singles can create a profile for themselves and
for their potential soul mate. Then our matchmaker extraordinaire
(Dr. Love Lion) will take cupid’s arrow and take aim. When the
stars (and personality traits) align, a match will be made and
the love story can begin.
Sizzle Teaser
Website
Eblast
The Reveal
The Runner Up
The Situation
A 2018 study shows that millennials like to show their love with gifts. In fact, 92 percent purchase gifts for their pets, including toys, clothing and treats. And while holidays are a popular time for gift giving, more than half buy presents for their pet at least once a month. Subscription services like Bark Box are gaining popularity.
Not to mention, Build-a-Bear was about to announce they would be adopting a service dog and following their training process…what better way to kick off that PR story than with an adorable “pup-up” shop?
For more than 20 years, Build-a-Bear helped create over 160 million furry friends for kids and adults alike. And now this one-of-a-kind experience is evolving and expanding to include even more furry friends…
…yours.
The Barkshop
Introducing The Barkshop, a Build-a-Bear-style experience for you and your pet! Research shows dogs of all ages build attachment, gain comfort and exude joy when playing with their most cherished toy. And we want to help them discover their newest favorite! Led by their owners, dogs can build customized toys based on senses that really get their tail wagging. They can choose squeekies or crunchies, heartbeats or honks. Even the scent can be customized! This summer give your furry friend the chance to create something that’s as unique as they are.
