Seedsman Ignite

Create an engaging virtual sales conference to celebrate Channel’s 10-year anniversary in the middle of a pandemic

The Situation

Completing a record sales season and celebrating its 10-year anniversary, Channel was feeling the momentum in 2020. But as the pandemic struck, the ag community and the brand were beginning to feel the strain. Caught in the balance was the key sales event, Seedsman Ignite, that could not happen live due to Covid-19.

Seedsman Ignite is an annual launch event that kicks off the sales year for Channel Seedsmen, and carries a strong reputation as a lively and effective meeting. To keep the momentum, the virtual event would require a dynamic experience for the audience and highly effective programming.

Channel Up

In spite of the global pandemic, Channel has a lot to celebrate in 2020. This year marks the brand’s 10-year anniversary. And Seedsman Ignite is the perfect opportunity to revel in all that we’ve done. A place to reflect on the past and reveal what’s to come. A moment to transform memories into momentum.
A time to Channel Up.

The Overview

The Details

15 Emails

Encourage registration, communicate schedule, collect feedback
27 Social Posts

Pre, during and post-event to drive participation and engagement
5 Video Productions

Create engaging content between segments along with one show-stopping speaker segment - all produced via Zoom

The Channel Up Website

A hub for all things Ignite - including the stream of presentations and keynote speakers.

Break videos continued
engagement between segments

Videos featured Seedsmen, leadership and fun facts about Channel. Content was captured via Zoom interviews or email responses.

FSI: Seedsman Unit (dun.dun)

The show-stopping breakout session of the event aimed to showcase the importance of the Custom Crop Report tool to the Seedsman.

Shot exclusively via Zoom, we sent each speaker a camera, earbuds and green screen. Then we created graphics in the style of an investigation board (or “murder board” as we lovingly called it) to provide visual aid and a consistent back drop for each presenter.